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THE BRAND
It's From Blursday creates statement swimwear, crafting distinctive pieces worthy of the beach club, not just the beach. We believe high quality swimwear shouldn’t mean understated.
Individually designed in Birmingham, UK, each piece is crafted with a focus on bold design, flattering cuts, and elevated detailing.
For women who dress with intention, we provide your summer uniform and save you from hours of scrolling to find a one of a kind look.
Think beach club, Think Blursday.
Meet Becky,
Our founder
The story of BLURSDAY began long before the first bikini...
As a child, Becky spent hours sketching and designing her own dance costumes, bringing her ideas to life alongside her mom at the sewing machine. They'd spend hours draping fabrics and crafting something no one else had.
Years later, discovering the world of girls’ trips & beach clubs, Becky struggled to find swimwear that felt unique. Driven by a desire for originality, she returned to what she had always loved by designing her own pieces. Once again, her mom helped transform those ideas into reality.
Wearing these swimwear designs brought a new kind of confidence, and the reactions they received made one thing clear, other women were searching for the same thing. From those early designs It’s From BLURSDAY was born, your destination for statement, distinctive swimwear that doesn't compromise on quality for design.
Meet Becky,
Our founder
The story of BLURSDAY began long before the first bikini...
As a child, Becky spent hours sketching and designing her own dance costumes, bringing her ideas to life alongside her mom at the sewing machine. They'd spend hours draping fabrics and crafting something no one else had.
Years later, discovering the world of girls’ trips & beach clubs, Becky struggled to find swimwear that felt unique. Driven by a desire for originality, she returned to what she had always loved by designing her own pieces. Once again, her mom helped transform those ideas into reality.
Wearing these swimwear designs brought a new kind of confidence, and the reactions they received made one thing clear, other women were searching for the same thing. From those early designs It’s From BLURSDAY was born, your destination for statement, distinctive swimwear that doesn't compromise on quality for design.
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